Landscaping, lawn care, and Europe email list other outdoor businesses often referred to as seasonal marketers, went to work on their own email campaigns, which increased the trend. Many put their email efforts Europe email list to the side but are now ready for action. There was an increase in the volume of emails sent from businesses in the seasonal business industry to reach out to prior customer databases to receive renewals Europe email list as well as spread the word about their business. This spring, Elite Email noticed several lawn care and landscape companies sending out emails with call to action wording Europe email list such as "Send This To Your Friend" instead of the same old wording from Europe email list last year "Sign Up Now", with companies hoping their business could be spread through word of mouth to others and thus increasing their number of customers. This new trend Europe email list is important as it shows that businesses are now looking to increase their clientele via email marketing instead of just contacting prior clientele. Robert Burko, CEO of Elite Europe email list, stated, "Email marketing is a great cost effective way to spread your message," and went on to say, "It's really wonderful to see so many businesses adopting email marketing as a cornerstone of their marketing plan." Lawn care and landscaping Europe email list was expected in April but engagement metrics also added in the increased in email marketing. The "click through rate" increased 11 percent while the "open rate" increased 8 percent Europe email list when email was linked to the suitable topic. Justin Olch, Director of Customer Relations at Elite Email explained, "The more an email marketing campaign can be paired to what customers are thinking about, the higher the engagement will be." The study for April 2012 also revealed a decrease in the interest in the political ring. Europe email list For the last few months, the Republican Primary race was the engagement winner; however, in April the amount of emails sent out along with engagement was much lower.